INTERACT was created out of a longing to make a real impact and a lasting contribution to those who do business with us. We just happen to do that through events.

Who We Are

Our Background

INTERACT. Driving new initiatives. Effecting change.

Starting in the sport industry, INTERACT developed business forums that were aimed at fostering coordinated, industry wide efforts in regional sport. We wanted to generate positive actions through serious debate instead of simply assembling people together for unproductive talk.

We called them Sport Industry Forums and we made them unique. We made them invitation only meetings. We excluded press so our attendees were comfortable speaking their mind. And the forums were a success because they made a difference.

Today we still run our Sport Industry Forums. And we also run other events.

We own and operate the UAE’s first and largest corporate relay race, the Dubai Dash, which allows corporates to engage in healthy, accessible competition while networking with other corporates. We created the Abu Dhabi Dash too.

We run training courses to help companies develop their staff. We organize corporate events to improve teamwork and wellbeing.

All of our activities have a common theme. They are designed to make a difference to industries, communities, companies and employees. They are designed to make a difference to you.


Our vision is to be the regional benchmark in specialist events, an organisation by which the industry and peers measure and assess themselves.

  • Inspire and educate through high level topical debate, engagement and activity
  • Provide unique and valuable experiences to the communities and industries in which we work
  • Help government and corporates to increase workplace productivity, effectiveness and wellbeing

Excellence | Intelligence | Integrity | Dedication | Positivity